Businesses rely on their logos to provide their first impression, and it is essential that it is a memorable and lasting one. This is why logo design has become increasingly essential to the success of a company, as the world is only becoming more saturated with businesses alike. In order for businesses to stand out they are faced with the challenge of constructing a logo that is original, but are simple enough to be remembered. Companies that have been successful in creating such a logo have used design tricks that allow them to appear uncomplicated, yet secretly pay homage to their business allowing for a unique edge. This infographic looks into some of the world’s most iconic logos, and the hidden meanings behind the designs.