Developing an effective online marketing strategy can be hugely time-consuming, which is one of the main reasons that user-generated content is so great if you can get it. By user-generated content, we are talking about content like comments or posts that people visiting your website choose to submit. If you can start the ball rolling with this, you could harness some really powerful content.
Of course, comments can come through positively or negatively and you still have to manage them carefully to get the right outcome. However, if your site is being used by people who are regularly adding comments, you are usually onto a winning thing.
Okay, so we know that getting user-generated content is great but how do we actually get more comments on a blog?
Here are 11 successfully proven methods for you to try out:
1. Ask your users a question
By posting an open answering question, you will compel people who have an interest in the topic to respond. Even if you are asking something as simple as, ‘What other topics would you like to read about on my blog?’ Anyone who has an interest in your expertise will be more likely to interact. You could get some valuable insight here.
2. Use engaging content format
Blow your visitors away with an engaging video or a well-designed online guide that is full of useful content. The better the quality, the more people are likely to comment on your content.
3. Be controversial
Okay so this one can sometime backfire but if you voice strong opinions you are more likely to get a response. Piers Morgan or Katie Hopkins are both prime examples of people who have voiced string opinions to gain more followers. Just be aware that you should be prepared for an angry backlash if you are too provoking.
4. Always respond
This bit is really important, if people don’t think you respond to comments they won’t bother. If they can see previous comments have been replied to they will. It really is that simple. Also, you can continue to add to the interactions by following up with further discussion/questions etc through your comments. We always try to respond to hosting questions on Top 10 Website Hosting and this enables us to build a community whilst helping users.
5. Thank your users
Whether you are congratulating people on submitting a great question or you are simply saying thank you to anyone reading your blog, people like to be appreciated. Be nice, it goes a long way to making people feel welcome and comfortable asking questions.
6. Don’t use jargon and complex terminology
Something you see a lot is people responding to questions with technical jargon or complex terminology. People using comments are often looking for help and may well be new to the subject. Using complex words will scare them away from asking what they think are seen to be stupid questions. Get the balance right between showing your expertise and being able to talk about it with someone new to the subject.
7. Sharing is good
Adding a sharing option to your comments will enable people to easily share with friends who may be interested in the topic. The bigger your reach, the better and people like to share content if it adds value for someone they know.
8. Keep your blog short
If your blog is really long and filled with big blocks of text, people may get bored and leave your blog before they feel compelled to comment or before they read your question. By keeping your blog short and to the point you should get more people adding comments as not everyone has the time to read through lengthy blogs.
9. Run a competition with prizes
You will probably have seen restaurants and other services using the ‘share and like/comment on this to receive….’ You see them on Facebook and other platforms and they work well.
10. Understand your audience
You need to know what will make your audience want to read your blog and what they are most interested in. You can do this by asking them or researching what similar blogs write about.
11. Get your timing right
The timing of a blog is also really important. Writing an article on an event that happened months ago just isn’t relevant, strike when the topic is hot.