No company is complete these days without its own website. But money is often tight for new businesses, so it’s common for them to have a go at setting up their website on their own.
There are plenty of off-the-shelf templates out there, and it’s a relatively simple thing to throw a few pages together, secure a domain name and a hosting company and get your business on the net. In fact, you can really keep things as simple as possible for your business by going for a one page website. With that being said, read on to discover everything you need to know about how to create a one page website with WordPress.
What is a one page website?
A one-page website is exactly what the name indicates: the website has one page. There are no additional pages, such as Services, Team, or About. All of the content will sit on the same webpage, traditionally with a long-scrolling layout.
What are the benefits of a one page WordPress website?
Before we delve deeper into how to create a one page website with WordPress, it makes sense to look at the reasons why you may want to go for this option.
One page websites are easier to create and manage
As you only have one page to worry about, you do not need to fret about navigation and structure as much. Your website will be a lot easier to maintain, ensuring you do not need to spend as much time on maintaining your site.
One page sites are optimised for mobile
One page websites work well on any screen, meaning they can easily be viewed and enjoyed on a mobile device.
You can boost your conversions
You also do not need to worry about funnelling viewers to the correct page, as your website is essentially the conversion funnel.
Your message is simplified
As you collect everything vital on one page, it makes it easy for users to go through all of the information they need without leaving your website.
You can tell your story
One page websites are effective when it comes to storytelling. You are able to create a linear narrative for your business, which you have complete control over.
What should be included on your one page website?
Just because your website is only going to have one page does not mean it should be low on detail. While it is important to keep your website simple and well-structured, there are some critical elements you simply cannot forget.
This includes the following:
- Contact details, including various channels if possible
- Links to other content around the web relating to your business, such as your social media profiles
- A list of your services and/or products, if applicable
- Branding elements, for example, a tagline and logo
- A small “About” section, which explains who you are
- A prominent Call to Action, for example, a purchase, contact, or sign-up button
How to create a one page website with WordPress
Now that you have a good idea regarding what a one page website for WordPress is and why this is beneficial, we will take you through the steps to follow if you are wondering how to create a one page website with WordPress.
It all starts with a plan
Before you dive right in and start putting together a one page website on WordPress, you need to make sure that you have a vision and a plan.
What do you want to achieve with this website? What is your main focus?
As you are going to have less space to work with, it is even more important to make sure that your website works from an organizational standpoint.
So, spend some time putting together a plan of action, as this will make it a lot easier for you to make the following decisions.
You’ll need a domain name and web host, just like any other website
Although you are going to be setting up a one-page website, and so the design process may differ, the art of setting up a website doesn’t. Therefore, you are still going to need to purchase a domain name and select a web host.
Purchasing a domain name
You can check out my guide on the different ways to get a free domain name in 2024 for more information about how to save money on your domain name.
Your domain name is the URL that people are going to type in order to get to your website. For example, my domain name is top10-websitehosting.co.uk.
You won’t be able to purchase a domain name that someone else has registered. You could make them an offer, but expect this to be quite expensive.
When selecting a domain name, it is important to make sure that it is easy to remember and that it incorporates some of your main keywords so that it features highly in the search engine result pages.
Choosing a web host
Luckily for you, I have spent my career testing and reviewing web hosts, so you can read the in-depth reviews on my website to find the perfect web host for your needs. You can also read more about the different types of website hosting, such as cheap web hosting and WordPress hosting, which may be ideal for your one page WordPress website. But don’t worry, I’ll give you some brief insight about choosing your web host here.
So, what is a web host?
A web hosting service enables you to make your site available via the World Wide Web. You need a web host so that your site can be viewed by other people. There are different types of web hosting, such as SSD hosting and MYSQL database hosting. You can also get web hosting for bloggers specifically.
What are the best web hosts for WordPress?
Some of the best WordPress web hosts available today include:
- SiteGround – SiteGround has a reputation for their WordPress hosting, as they provide managed WordPress hosting solutions and servers that are optimised for WordPress. Plus, this host is one of a few that are officially recommended by WordPress themselves. Installation is pretty easy – as seamless as you can get! Plus, the support is great too. You can check out my SiteGround review for more information.
- InMotion – Next, we have InMotion, which has a great WordPress hosting package. One thing that makes this solution stand out is that you get SSD disk space without any added fees. You can check out my InMotion review for more information.
- A2 Hosting – A relatively new player when it comes to the market for WordPress hosting, A2 Hosting delivers great performance at good prices. Their one-click installer makes life a breeze as well. You can check out my A2 Hosting review for more information.
- BlueHost – Next, we have BlueHost, which provides a shared WordPress hosting plan, which is incredibly cheap. One thing that you do need to bear in mind is that there is no monthly package on BlueHost. However, I always recommend signing up for at least a year because this is the best value for money. You can check out my BlueHost review for more information.
What is the difference between a web host and a website builder?
A website builder is what you use to create your website; from the design of it to the different features incorporated. Web hosting refers to the technologies that are used so that other people can view the website that you have created.
Select a one-page WordPress website theme
The great thing about using WordPress to build a website is the fact that you have so many different themes to select from, and there is a great range of one-page site themes available.
Aside from making sure that the theme you choose suits your brand, there are some different elements that I definitely recommend looking for.
For example, make sure that it is easy for you to add CTA buttons to the theme, and be certain that personalizing them is possible.
You also need navigation that makes it possible for visitors to jump to different sections within your page.
Furthermore, make sure the theme offers a method for breaking your page up into different sections so that the information is distinguished visually, making it easy and enjoyable for the future.
Finally, it is a necessity to choose a theme that comes with a page builder that has pre-built elements that you require, for example, a contact section.
Use a pop-up plug-in
Pop-up plug-ins are ideal when you only have one page to work with! If you are looking for the ideal popup plugin for your WordPress website, you may be a little bit overwhelmed by all of the options that are available. There are many different plugin choices, and it can make it difficult to know which one is going to be right for you. That is why I have done the hard work for you, compiling the best WordPress popup plugins.
The first popup plugin that I recommend for WordPress users is Bloom. This is a good option for anyone who is already using one of their small business themes. This is because you can bundle the plugin with a theme, which is cost-effective. You are able to create professional and stylish popup forms right from your dashboard on WordPress, which makes life a lot easier.
There are plenty of great features that make Bloom a worthy choice. You are able to pick from six different types of display, ranging from opt-in fly-ins to opt-in popup. You can also make the most of A/B testing, enabling you to compare the performance of one popup with another so you can determine what works best for your business. There are also hundreds of different in-built templates available so that you do not need to create one from scratch.
You may have heard of Ninja Popups before, as it is a straightforward and popular popup plugin for sites on WordPress. There are many email marketing integrations that come with this platform. Plus, the drag and drop editor is very easy to use. The popups that are created on this plugin are mobile-ready, meaning they look great on tablets and mobile phones. You will also get analytics, which will help you to drive your campaign forward.
Other notable features include animation, giving you access to plenty of different effects so your popups can be optimized, and you also get to benefit from Ninja’s active approach, meaning any bug problems are addressed quickly.
Another popup plugin that is worth considering is Icegram. This is one of the newer solutions on the market today, which assists you in creating email opt-ins and popups so that you can advance your email marketing list. There are other things you can do with this plugin as well, including creating engaging Call To Actions.
One of the great things about going for this plugin is that it is free to use. However, do note that the advanced features come as extra add-ons, which you would need to pay for if you wanted to use them. Despite being free, you won’t have a traffic limit, as is the case with a lot of the other free plugins available, so this is a good plus point.
You may also want to consider TrustPulse. This is a great choice if you are looking for an effective social proof app for your business website, which you should be because social proof popup notifications are a popular and fresh way of growing your email list.
The use of urgency that TrustPulse has is great; it creates a sense of urgency with notifications at timely moments. TrustPulse is also fully customizable, and it uses geolocation to increase the fear of missing out. You can easily track registrations, downloads, and purchases on your website, as well as supporting a number of different platforms.
The final popup plugin that we recommend for WordPress is OptinMonster. This is a powerful online lead generation software that millions of sites use. There are a number of different benefits of using this plugin if you want to add popups to your WordPress website. I am definitely a fan of the popup templates.
You will be able to choose from a great assortment of pre-built popup templates, ensuring that they have a professional look to them. The drag-and-drop builder is also very easy to use, and you will be able to make the most of features such as advanced targeting and exit intent. The latter converts visitors that leave your site by displaying a targeted campaign when they are just about to leave the shopping cart.
Make sure your one-page website on WordPress is unique
The Internet is becoming ever more crowded as the years go by. Everyone who’s anyone has a website, and that’s not just limited to businesses. Individuals, voluntary and community groups, public sector bodies, clubs, societies… as noted above, it’s really easy to set up a website by using one of the various free templates that abound. However, you do need to make sure you customise the template so it is unique to your business.
You want your website to grab the attention of anyone who lands on it, by accident or design. If it looks like a thousand other websites out there, it’s easy to pass quickly over it without really reading what your company has to offer. From Google’s perspective too, originality is more likely to promote your company higher up the search rankings, and that means more visitors.
So how do you ensure that your website is unique, appealing and fresh? Start by establishing your aims and objectives and how you differ from your competitors. Carry out research into those competitors, seeing what works and doesn’t work for them. You can use this to understand what sort of WordPress themes are going to be right for you and how you should customise them.
Don’t forget to put together a marketing strategy for your website
So you’ve seen the value of web design that is original, engaging and bespoke to your company’s purposes. But what about making money? That, after all, is what you and countless other businesses ultimately want their websites to achieve. There are two ways to do that. One is by providing a comprehensive approach to SEO (search engine optimisation) and CRO (conversion rate optimisation).
The principles of SEO involve identifying what customers are really looking for and targeting that through text, and more particularly keywords, throughout a website design. It’s also critical to monitor the performance of any chosen keywords and techniques and make necessary changes on an ongoing basis.
The other way you can increase sales is through efficiently functioning eCommerce solutions. Nothing turns a potential customer off more than facing difficulties when trying to buy a product they’ve been researching. You need to make it as easy as possible for a buyer to hand over their money in exchange for your goods and services, and that requires the benefit of experience and the expertise to implement that.
Make sure your one-page website is mobile optimised
You need to be fully up-to-date with trends in web design and the developments in Google’s algorithms that really matter. One of Google’s most notable changes in recent years is the emphasis placed on responsive web design. In simple terms, this means that websites must function equally as well on a mobile phone or tablet as they do on a laptop or desktop.
If you don’t make your website accessible on a smartphone, or it doesn’t look as good as your competitors on that smaller screen, then you could miss out. If you haven’t the first idea of how to ensure a website is mobile responsive, don’t panic. There are a lot of amazing WordPress themes that are mobile responsive, so you do not have anything to worry about here.
Final words on how to create a one page website for WordPress
I hope that this guide has helped you to get a better understanding of how to create a one page website for WordPress. One page websites can make a lot of sense because they are simple and easy to manage. If you follow the steps that I have provided above, you should be able to create the perfect one page website for your business.
FAQ on how to create a one page website for WordPress
I often receive a lot of questions on how to create a one page website for WordPress, so I will answer some of the most common queries I receive below:
Can I add pages to a one page website at a later date?
Yes, most website builders make it incredibly easy for you to turn your one page website into a multiple page website, so this is not something you need to worry about if you do change your mind later on.
What does a one page website look like?
A one page or single-page website is simply a site that only has one page. It looks like any other website, except there is no navigation bar and there are no links taking you to other pages.
How much does it cost to create a one page website?
Naturally, one page websites are cheaper when compared to websites with multiple pages, as there is less development involved. However, it does depend on how you go about the process. If you use this guide and build your own website on WordPress, you are only going to need to pay for the likes of a domain name, web host, and any plugins you use. However, if you go down the professional route, hiring a developer will obviously cost a lot more.
What is a single page in WordPress?
Sometimes, you may only require one page in order to get your idea across. If you have a small business and there are not many facets, why complicate it with several unnecessary pages?