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What is a brand? Often products and services are actually defined by a brand name, without people even knowing it. How many times do you remember saying “just Google it”? When you actually think about it, it makes no sense – what we really mean is “use a search engine”. But, Google being one of the biggest [...]

As of April 2018, Facebook had over 2.2 billion monthly active user accounts, followed closely by YouTube with 1.5 billion. Since 2012, the share of businesses using social media in the U.K. by over 20%. So, what does this information have to do with our cheat sheet? When a user visits your social media page, as an individual or a [...]

The internet holds a wealth of information, has literally billions of users worldwide but also contains some really interesting internet statistics and facts. For example, half of the U.K.’s population would be willing to receive their online shopping via drone. This information may seem strange, quirky even, however, it’s [...]