What is a brand?
Often products and services are actually defined by a brand name, without people even knowing it. How many times do you remember saying “just Google it”? When you actually think about it, it makes no sense – what we really mean is “use a search engine”. But, Google being one of the biggest brands in the world, has now defined the phrase ‘search engine’.
Top brands by industry (value of $1.043,4 billion)
Technology
Apple | Google | Microsoft | Facebook | Amazon | Samsung | Intel | Cisco | IBM | Oracle | SAP | HP
Automotive
Toyota | BMW | Mercedes-Benz | Honda
Telecom
at&t | Verizon
Beverages
Coco-cola
Diversified
GE
Retail
Wallmart
Leisure
Disney
Apparel
Nike
Financial Services
American Express
Restaurants
McDonald’s
Luxury
Louis Vuitton
Alcohol
Budweiser
#1 – Apple
- Apple was founded over 40 years ago in 1976
- Apple is home to 123,000 employees
- As of June 2018, Apple has generated $247.53 billion in sales
- Apple ranks 54th in America’s best employers
#2 – Google
- Google performs around 65,000 searches every second
- Google is ranked 1st as Canada’s best employer
- Google houses 72,053 employees
- Google’s brand value is estimated at $132.1 billion
#3 – Microsoft
- In 2018, Microsoft spent $14.7 billion on research and development
- According to Forbes, Microsoft was ranked 2nd in world’s best employers
- Microsoft generated $103.31 billion in sales by June 2018
- At the end of 2017 Microsoft had 10 million launcher downloads
#4 – Facebook
- Facebook is ranked 10th in Forbes’ innovative companies
- Facebook has spent over $25 billion buying other brands like Instagram
- 350 million photos are uploaded daily to Facebook
- Facebook’s brand value is worth $94.8 billion
#5 – Amazon
- As of July 2018, 8.74% of desktop traffic to amazon.com was from referrals
- In the U.S., Amazon account for 5% of total retail share
- As of June 2018, Amazon had generated $193.19 billion in sales
- Amazon’s brand value of $70.9 billion has changed by 31% in 1 year
#6 – Coca-Cola
- Coca-Cola was founded over 125 years ago in 1892
- Coca-Cola’s market cap, according to Forbes, is $179.3 billion
- The Coca-Cola Zero Facebook fan page has 107 million fans
- There are over 3,600 Coca-Cola products worldwide
#7 – Samsung
- As of June 2018, Samsung spent $4.5 billion on advertising
- Samsung were ranked #4 in profit on the Global 2000 list
- In Q2 of 2018, Samsung’s mobile communication segment generated $20.4 billion
- Samsung’s share of the flat panel TV market is 28.3%
#8 – Disney
- Disney’s brand value currently sits at $47.5 billion
- Disney is ranked #5 in the top regarded companies according to Forbes
- Disney World tickets cost $3.50 when it first opened, now they are $116
- $23.51 billion was generated through Disney’s media networks segment in 2017
#9 – Toyota
- As of June 2018, Toyota’s sales hit $265.17 billion
- Toyota produced almost 9 million vehicles in 2018
- Toyota’s overseas sales sees Trucks & Buses ahead of Passenger Cars
- Toyota has a brand value of $44.7 billion
#10 – AT&T
- AT&T are America’s 5th largest public companies
- AT&T house 252,000 employees
- AT&T have over 400 million mobile subscribers
- AT&T own over 883,000 miles of network fiber
