What is a brand?

Often products and services are actually defined by a brand name, without people even knowing it. How many times do you remember saying “just Google it”? When you actually think about it, it makes no sense – what we really mean is “use a search engine”. But, Google being one of the biggest brands in the world, has now defined the phrase ‘search engine’.

Top brands by industry (value of $1.043,4 billion)

Technology

Apple | Google | Microsoft | Facebook | Amazon | Samsung | Intel | Cisco | IBM | Oracle | SAP | HP

Automotive

Toyota | BMW | Mercedes-Benz | Honda

Telecom

at&t | Verizon

Beverages

Coco-cola

Diversified

GE

Retail

Wallmart

Leisure

Disney

Apparel

Nike

Financial Services

American Express

Restaurants

McDonald’s

Luxury

Louis Vuitton

Alcohol

Budweiser

#1 – Apple

• Apple was founded over 40 years ago in 1976
• Apple is home to 123,000 employees
• As of June 2018, Apple has generated $247.53 billion in sales
• Apple ranks 54th in America’s best employers

#2 – Google

• Google performs around 65,000 searches every second
• Google is ranked 1st as Canada’s best employer
• Google houses 72,053 employees
• Google’s brand value is estimated at $132.1 billion

#3 – Microsoft

• In 2018, Microsoft spent $14.7 billion on research and development
• According to Forbes, Microsoft was ranked 2nd in world’s best employers
• Microsoft generated $103.31 billion in sales by June 2018
• At the end of 2017 Microsoft had 10 million launcher downloads

#4 – Facebook

• Facebook is ranked 10th in Forbes’ innovative companies
• Facebook has spent over $25 billion buying other brands like Instagram
• 350 million photos are uploaded daily to Facebook
• Facebook’s brand value is worth $94.8 billion

#5 – Amazon

• As of July 2018, 8.74% of desktop traffic to amazon.com was from referrals
• In the U.S., Amazon account for 5% of total retail share
• As of June 2018, Amazon had generated $193.19 billion in sales
• Amazon’s brand value of $70.9 billion has changed by 31% in 1 year

#6 – Coca-Cola

• Coca-Cola was founded over 125 years ago in 1892
• Coca-Cola’s market cap, according to Forbes, is $179.3 billion
• The Coca-Cola Zero Facebook fan page has 107 million fans
• There are over 3,600 Coca-Cola products worldwide

#7 – Samsung

• As of June 2018, Samsung spent $4.5 billion on advertising
• Samsung were ranked #4 in profit on the Global 2000 list
• In Q2 of 2018, Samsung’s mobile communication segment generated $20.4 billion
• Samsung’s share of the flat panel TV market is 28.3%

#8 – Disney

• Disney’s brand value currently sits at $47.5 billion
• Disney is ranked #5 in the top regarded companies according to Forbes
• Disney World tickets cost $3.50 when it first opened, now they are $116
• $23.51 billion was generated through Disney’s media networks segment in 2017

#9 – Toyota

• As of June 2018, Toyota’s sales hit $265.17 billion
• Toyota produced almost 9 million vehicles in 2018
• Toyota’s overseas sales sees Trucks & Buses ahead of Passenger Cars
• Toyota has a brand value of $44.7 billion

#10 – AT&T

• AT&T are America’s 5th largest public companies
• AT&T house 252,000 employees
• AT&T have over 400 million mobile subscribers
• AT&T own over 883,000 miles of network fiber