If you are looking to create a successful Shopify store, you need to find the best Shopify themes so your shop has a professional and stylish appearance.
In this guide, I will reveal some of the best Shopify themes while revealing some of the different things you need to consider.
What are Shopify themes?
There is only one place to begin, and this is by explaining what Shopify themes are! A Shopify theme is basically a template that will determine the way your site looks and feels for any person who visits your store.
Different themes have different layouts and styles. Each theme also provides a different UX, depending on the way it is designed.
It is vital to choose a Shopify theme that represents your brand well and suits your industry.
Why does your Shopify theme matter?
Now that you have a good understanding of what a Shopify theme is, let’s take a look at the reasons why it is important to look for the best Shopify themes for your business.
Your theme will determine the UX of your website
Your theme is a critical element of the design of your store because it will determine your site’s UX. the reason for this is because your theme essentially determines all of the different areas of your e-commerce store, such as aesthetics, colour schemes, layout, navigation, and more.
Your theme will also dictate the experience that your customers have while they search for products, consume your content, and generally navigate your store. If you provide them with a positive experience, they will keep on coming back. On the flip side, you can expect high bounce rates if your website delivers a negative experience.
Make a positive first impression
You know what they say; you do not get a second chance to make a first impression. For the majority of people nowadays, the first interaction that someone may have with your brand is via your website. This is why it is critical to make sure that your website looks impressive and that it wows from the moment that someone lands on it.
Your theme will help to project the personality of your brand
Last but not least, your brand is one of the most critical assets your business has. And no, this is not just your logo. Your brand personality plays a huge role here, and this relates to the different characteristics that people can associate with your brand. Some examples here include sincerity, fun-loving, excitement, sophistication, and much more.
Your theme plays a massive role in helping you to project these characteristics. Your choice of theme, consequently, will be significant in terms of attracting people who are interested in or share your personality.
Consider the main functions and features you want when searching the different Shopify themes available
When you are looking for the best Shopify themes, there are a lot of different factors that need to be considered, and I am going to take you through some main pointers in this guide.
One of the main things you need to do is make sure that your Shopify theme contains all of the main features and functionality you want for your e-store. Of course, this is going to depend on the type of store you are running and the products you sell.
Some of the different elements you may be interested in are as follows:
- A blog
- Landing pages
- A video player
- A slide-out cart drawer
These are just five examples of many! So, sit down and make a list of all of the different features that you want your theme to have.
This can make it easy for you to narrow down your search effectively because it makes sure that you do not end up considering any themes that are not right for you.
If you are unsure of the features a theme has, simply click on the preview page and try out the theme demo so that you can get a full understanding of what is included.
How your choice of colour can impact conversions and help drive sales when choosing a Shopify theme
If you sell products online, there is no denying that your choice of colour is going to have an impact on the number of sales you are able to make. This is one of the key things you need to consider when looking for the best Shopify themes.
If you are to build a strong online presence and increase your chances of making a high number of sales, you are going to need to consider all of these factors when you are putting your website together.
What is colour psychology?
Colour psychology is the science of how colour impacts our behaviour as humans. There have been a number of different studies that have proven that colour affects our feelings and the way in which we behave.
For example, in one study carried out by Satyendra Singh, she determined that customers form an opinion about an item within 90 seconds. She also then discover that between 62 and 90 per cent of this opinion is determined based on the product’s colour alone. Because of this, it is important to consider the colour of your website if you are to optimize your conversions.
You need to think about what colours are going to cause people to act in a certain way. What colour is going to encourage someone to make a sale? What colour is going to convince someone to browse your website further?
You also need to think about colours in relation to certain segments of your audience base. For example, if your consumer base is mainly female, then you are going to need to research what colours they like and what colours they don’t like.
Using colour to boost your website conversions when choosing a Shopify theme
Now that you have a better understanding of how colour influences us as humans and what this can mean for our websites, we need to take a look at some useful tips and pieces of information that will ensure you are using the right colours for your site…
Choosing the right colours based on gender
Let’s lead on from the earlier example about figuring out what colours are going to work if your audience is female. A lot of studies have been conducted into this. Women love the colours green, purple, and blue the most. Men are pretty similar, in fact, yet purple is replaced with black. In fact, purple is one colour men don’t like, as well as orange and brown. For women, they also don’t like orange or brown, and grey also falls into the category of colour you should stay away from for a female audience.
A lot of people believe that pink is the most universally-loved colour by women. In fact, this is not the case. Only a small percentage of women select pink as their favourite colour. While it is a colour that is associated with feminity, this should not be confused with being a colour that is appealing to women. Switching from pink to blue or green, for instance, could see an increase in your conversions.
Creating a sense of trust
As mentioned, one factor you need to consider when you are trying to figure out what colour is going to be right for your website is the feeling you want to create. If you are looking to create a sense of trust, blue is the option to go for. This is why it is widely used on a lot of websites today. Blue is a colour that is linked with loyalty, order, peace, and trust. Blue also brings about feelings of serenity and calmness too. It is no surprise that the world’s biggest social network, Facebook, is blue. The company says its core values are trust and transparency, and so we can assume that their choice of colour was not a coincidence.
Create a feeling of luxury and value with black
The darker the tone, the more luxurious it is. Black can be linked with power, sophistication, and elegance. Therefore, if you have a high-end e-commerce website, it is definitely worth exploring the option of using black as your main colour. It can communicate exclusivity, sophistication, and glamour.
Green: the eco choice
Many people would agree that the most intuitive colour connection is green. We automatically associated with the environment, nature, eco-friendliness, and the outdoors. If your business does not operate in one of these spheres, green can look out of place.
Use primary colours for your call-to-action
Call-to-actions play a very important role when it comes to driving sales and conversions. This is why you need to select a colour for your call-to-action buttons and texts with care. Primary colours tend to be the most effective. Dark colours, for example, dark purple, brown, gray, or black do not have very good conversion rates. Brighter colours, on the other hand, do have great conversion levels.
Test a number of different colours
The final piece of the puzzle is to make sure that you test a number of different colours. Despite all of the research, there is no right colour for a conversion button or text. Testing is always the best way to get the right outcome.
As you can see, there is no denying that the colours you select are going to have an impact on the performance and success of your website, so you need to consider this carefully when looking for the best Shopify themes. There is no right or wrong when it comes to determining what colour will work on your website. It is all about figuring out what emotions you want to create and what sort of people you want to appeal to. You can then use this to decide what sort of colours are going to be the right choice for you and your business.
Choose a Shopify theme that is lightweight, mobile-friendly, and has an optimised checkout
So, I have taken you through the importance of design and colour, as well as the features and facilities you need from your theme. Aside from this, it is critical to choose a website theme that is mobile-friendly and lightweight.
Website speed is critical to online success, as it can impact bounce rate, conversions, and search rankings. You will need to select a fast, lightweight theme to make sure you can give your visitors the fastest page speed possible.
Lightweight Shopify themes will concentrate more on performance, meaning that busy elements tend to be avoided, such as fancy scrollers, animations, and other features that are unnecessary because of the large size of their file.
Another benefit of choosing a lightweight theme is the fact that they are very simple. The main goal here is to help customers navigate around your e-store with ease.
Aside from this, it is critical to choose a Shopify theme that comes with an optimized checkout. Research shows that stores lose around 75 per cent of their sales as a result of shopping cart abandonment. A complicated checkout process is one of the main reasons why this happens.
This is why you need to make sure you are offering an optimized checkout experience with your choice of Shopify theme. The best Shopify themes deliver an intuitive and fast checkout process, with an easy way to check the total cost and well-designed add-to-cart buttons.
Some of the best Shopify themes
Now that you have an understanding of some of the different things that you need to consider when looking for the best Shopify themes, I am going to take you through some of my favourite choices so you can get a better understanding:
There is only one place to begin, and this is with Dawn. Dawn is a flexible and modern theme, which is great for expressing your brand. It is ideal for home and garden, health and beauty, and clothing and accessories. The visual storytelling element is great for creating engagement, and the adaptable layout means you can easily tweak it to suit your requirements.
Next, we have Brooklyn, which has been tailor-made for contemporary apparel stores. It comes with a home page video so you can tell your story, as well as a slide-out cart and dynamic product gride. There is also a header slideshow, which enables you to show a number of products at the top of your home page.
This is a versatile and clean theme, which has been designed with food and drink stores in mind. Not only does it look great, but it comes with an in-built age-check so that you can check your customers’ age without the need for an app. It also boasts advanced product filtering so that customers can search your products with ease.
Next, we have Spark, which has been created for first-time merchants, drop shippers, and direct-to-consumer brands. It boasts a bold visual style. You can make the most of all of the templates, alternative header layouts, and sections required to create trust and make more sales. Designed with a mobile-first approach, this theme is just what you need for a modern business.
Although the theme is called Foodie, it can be used across a wide range of industries, such as health and beauty or home and garden. This is because it is an incredibly versatile Shopify theme that has been created with small inventories in mind. It comes with many features. Merchandising options include image zoom, animation, product videos, nutritional information, and more. There are also many marketing and conversion tools, as well as a slide-out cart, quick buy, in-store pickups, and more.
Final words on the best Shopify themes
So there you have it: some of the best Shopify themes, as well as some of the different factors that you need to consider when looking for the best theme for you. I hope that this has helped you to get a better understanding of some of the different themes that are out there, as well as the factors you should consider when looking for the best theme for you.