7 Best SEO Reporting Tools in 2024

7 Best SEO Reporting Tools in 2024


To match the growing trend of online consumerism, more and more businesses are building websites to create an online presence. As of 2019, a massive 83.4% of UK businesses with 10 or more employees had a website. As a business, you have a lot of online competition. Therefore, it’s essential that you have a robust SEO strategy in place to increase your chances of being found on the web.

With the competition for the top search engine spots so high, it’s not enough to simply implement a few SEO techniques and leave it at that. A good SEO strategy needs analysis using KPIs (Key Performance Indicators) to measure the success of your campaigns and ultimately boost your conversion rates. For this reason, a strong SEO reporting tool is important for any SEO campaign.

I’m going to share the seven best SEO reporting tools available in 2024.

1. SE Ranking

SE Ranking has fantastic user reviews across the web and a brilliant range of SEO and reporting tools and resources. It is relatively easy for beginners to get to grips with, and SEO tools are powerful.

White label reporting tools are included in all the plans. Reports are customisable, with users being able to add their own domain, logo, and colour-scheme. Create accounts for various people, for example employees or clients, and each person will have access to a set of personalised white label SEO tools.


SE Ranking has three plans, all of which you can tailor; Essential, Business, and Pro. You can choose to check your rank every day, 3 days, or week. Your choice will impact your price. Additionally, your price will be altered by your subscription length. For example, if you subscribe to the Essential plan for a year with daily checks, it will cost you £18.40/month. If you alter this to a 6 month subscription, it will cost you £20.70/month.

Furthermore, you can use the price calculator to tailor your plan even more. Alter the number of websites your subscription covers, the search queries, how many search engines to check, and the depth of the search check. With the set Essential plan, customers can work on 10 projects, and access a marketing plan, SEO reporting, and social media analytics, to name just a few features.

Top Features of SE Ranking Reports

  • Generous number of reports per plan
  • White label branding
  • Email reports manually or scheduled
  • Detailed SEO checklist
  • Customisable

2. Nightwatch

Aimed at SEO experts, Nightwatch is known for its highly accurate analysing and reporting tools. It is a time-saving software that best suits SEO experts due to its in-depth tracking and professional reporting.

Create professional, white label reports. Nightwatch’s report building tool enables customers to customise their reports according to location and key data. Nightwatch’s reports are actionable. They provide plenty of accurate data so that customers can increase visibility and sales.


Prices begin at $32 per month for the Starter plan, when billed annually. Beyond this, you have the Optimize and Agency plans, costing $79/month and $296/month, respectively. Although it’s cheaper to choose the annual payment option, there is a handy monthly payment option for those on a tighter budget, or who don’t want to commit to a full a year. All plans enable users to try them for 14 days risk-free.

The Starter plan allows users to track 250 keywords per day, 50 websites, 5 competitors, and can carry out audits on up to 5,000 web pages. And, there are no commitments or contracts, you can cancel anytime you like. A downside though is that white label reports are not available with the starter plan.

Top Features of Nightwatch Reports

  • Very accurate location-based reporting
  • Well-suited to industry experts
  • Reports show growth potential
  • Professional, customisable, and automated
  • Choose what data to include in your reports

3. SEO PowerSuite

The SEO PowerSuite provides a completely customisable experience, allowing users to sort and filter specific data, and choose different locations and search engines. Plus, tasks like rank tracking, reporting, and site auditing can be automated to save time and effort.

Reports are customisable and can be shared with a simple click of a button. And, building and sharing reports can be automated. More still, SEO PowerSuit’s reports are especially designed to look clear and professional across all devices.


Budget-conscious businesses will be pleased to learn that SEO PowerSuite has a completely free version of its software available to download. It is generously packed with features. Users can optimise as many websites as they like, and use unlimited keywords. The SEO audit tool will crawl 500 web pages, and you can access professional SEO reports.

There are two paid plans which both include unlimited backlinks and crawl pages. Paid customers also have access to cloud storage and task scheduling.

All plans include round-the-clock support, content and HTML optimisation, advanced rank tracking, and Adwords and Analytics integration.

Top Features of SEO PowerSuite Reports

  • Free access to SEO Spyglass – Searches billions of links per day to discover high-quality data
  • Professional website audit reports
  • White label reporting
  • Scheduling tool for automatic sending
  • Different report formats to choose from
  • Built-in report templates

4. Moz

Moz has worked hard to develop a community around its brand. The community is currently 500,000+ strong and is a place to connect with digital marketers and discuss related topics. Community members also get access to exclusive extras like industry events, MozLab, and Moz Q&A.

Reports are clean, customisable and visually appealing. Reporting covers all topics like crawl data, search ranking, and competitor information. Users can run and export both PDF reports and CSV reports. There is an automated function available too, and time-saving templates and branding options.


As mentioned earlier, Moz has 3 main SEO products, each varying in cost. Moz Local begins at $14/month and is ideal for brick and mortar businesses. Moz Pro costs from $99/month and is a great all-rounder for SEO campaigns for web-based businesses. Moz STAT, is the most expensive by far, costing from $720 per month. This is good for large businesses needing high capacity keyword tracking.

Moz Pro customers can enjoy a 30-day free trial, while Local customers can check their business’s presence for free. And, STAT customers gain access to a free demo. Moz Pro, suitable for most online businesses, is an all-in-one SEO solution that includes on-page grader reports, performance metrics, unlimited scheduled reports, and 24/7 support, to name just a few features.

Top Features of Moz Reports

  • Custom scheduled reports
  • Available in PDF and CSV format
  • Drag-and-drop charts and graphs
  • Professional report templates

5. Semrush

Semrush is a brilliant, feature-rich software that combines tools to analyse all your marketing efforts, from content marketing and creation, to market research and monetisation. It has it all the reporting tools you need.

The comprehensive software enables customers to create automated PDF reports. It gathers data from various tools and sources to keep track of all your KPIs. Furthermore, you can customise your reports with white label branding, images, columns, and widgets. Reports can be automatically emailed daily, weekly, or monthly.


Semrush has three plans; Pro, Guru and Business. The first two you can try for free before you commit to buying. The Pro plan costs $119.95/month. It enables users to create up to 5 projects per month, schedule 5 PDF reports, track mobile rankings and up to 500 keywords. As it’s the cheapest plan, there are some features that it doesn’t include. For example, gathering historical data, a content marketing platform, and Google Data Studio Integration. To get these features, you need the Guru plan for $229.95/month.

Top Features of Semrush Reports

  • Automated and customisable
  • White label and branding
  • Free site audit
  • Detailed analytics reports

6. Google Data Studio

Who knows SEO better than Google? Google Data Studio is a free tool specifically used for data visualisation. It enables users to gather data from various sources, including Google Analytics, and present it in a visually-appealing way.

It has a strong focus on visualising your reports. Choose to present your data with line graphs, geo maps, bar charts, pie charts, bubble charts, plus much more. Easily add clickable links, images, and even videos.

Connect with, and access, data from more than 600 Google connectors like Analytics, Adwords, Salesforce, YouTube and PayPal. Blend your data from a variety of sources and create reports.

Users can share their data with others via an email link or an embedded in web pages, blog posts, reports and articles.



Top Features of Google Data Studio Reports

  • Free to use
  • Large range of visual aspects, including charts, graphs, and maps
  • Pull data from wide range of sources

7. Google Analytics

Google Analytics is another freebie from Google that every business can take advantage of. It’s massively popular, as more than 35 million live websites use the platform. Google Analytics provides a wealth of website information like page views, bounce rate, Acquisitions, and conversions.

Google Analytics presents data in real-time, in the form of graphs, charts, tables, and numbers. It is all very clear and well-presented. Users can analyse data such as the behaviour of their website visitors, conversion rates, and advertising elements like PPC. Data can be collected and segmented based on demographics, interests, and device, among others. Reports are clear and precise.

Learn where your customers are dropping off the sales funnel. Google Analytics enables you to track your customers’ journeys from start to finish, so you can identify any areas which may need improving.

Set specific goals for your business, like growing your email list or gaining more sales. Easily measure your website’s progress and your journey towards your goals.

Installing Google Analytics is easy too. Simply copy and paste your unique Analytics code onto every page of your website.

Integrate an array of Google products into your Analytics campaign. These include the aforementioned Google Data Studio, as well as Adwords, Survey 360, and Google Ads. This enables customers to manage all of their data in one convenient place.



Top Features of Google Analytics’ Reports

  • Presents data with charts, tables, graphs, and numbers
  • Integrates with lots of other Google products
  • Free to use
  • Collects and reports on lots of data


SEO reporting tools are an essential component of any marketing campaign. Fortunately, there are plenty of options out there to suit every budget and business size. Whether you prefer the free tools or the premium ones, be sure to make use of all the features available to you so that you can maximise your SEO success.

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