5 Best Email Marketing Services in 2021
Are you looking for the best email marketing service for your business in 2019? Looking for the best email marketing software for your business? We've searched high and low to provide you with the best offers, most features, and affordable options.
By their nature, email marketing services tend to be very similar to one another. This therefore makes finding the best email marketing services not too difficult. However, as with most services and software, there will be pros and cons to each. Features will differ slightly and may suit some users more than others.
If you’re looking for email marketing services you’re probably looking for ways to automate your workflows. Finding a service that can provide automation as well as marketing assistance, stats, and analytics is essential for any business. There’s plenty of services, paid and free, available in the market.
Why is Email Marketing Important?
You may be wondering why email marketing should form part of your business. It’s actually one of the most cost-effective ways of marketing for small businesses, and can provide a large return on investment (ROI).
Email marketing gives you the control to interact with your customers in specific ways. Most email marketing services will offer customisation and personalised email templates, meaning you can cater to what your customers actually want.
Of course, your success may depend on which email marketing service you choose. Not all of them are suitable for every business, which is why I’ve taken the time to research a range of tools that you can learn about. The last thing you will want to do is pay out hundreds of pounds per year on features that won’t be useful to your business.
What Important Features Should You Look For?
When looking at which email marketing service is the best, you’ll want to bare in mind a few features that are must haves. For example, it’s important to find an email marketing service that offers email and newsletter builders (ideally with templates and drag and drop functionality).
You’ll want to be able to send a lot of emails (bulk emails) at once. The last thing you want to be doing is spending too much time or effort on email marketing. It should be simple, and that’s what these services are meant to offer.
Marketing automation is a useful feature (once you get your head around it). You can personalise and target specific audiences during certain events. Once you’ve setup marketing automation, your email marketing can pretty much run itself!
All in all, you want a service that’s easy to use, and not too costly. Looking for a provider who offers a demo or a free plan might be your best bet if you’ve never used one before. It’s always nice to have the reassurance that if you don’t like it, you can ‘return’ it, or at least try before you buy.
Here’s an overview of the best email marketing services in 2021 to help make your choice even easier.
#1: Constant Contact (Best Small Business Email Marketing Service)
Constant Contact is a firm favourite of mine, offering a 60 day free trial. Constant Contact were established in 1995 so it’s safe to say they’re experts in their field. Their user interface is simple yet powerful, offering many features that it’s competitors don’t offer.
Cost: £15 per month or £30 per month
They offer two plans, namely ‘Email’ at £15 per month or ‘Email Plus’ at £30 per month. Many of the basic features are the same on each plan but the Plus plan focuses much more on automation. Here’s an insight into just a few of the features you’ll get in the Plus plan that you don’t get in the basic plan:
- Automated email
- Event marketing
- A/B testing
Constant Contact offer a wealth of features which makes them the best email marketing service in my opinion. Their drag and drop Email template builder is pretty ingenious if you ask me. It takes into account different devices and works well no matter what you’re viewing your emails on. You can easily import your contacts from various different sources like outlook, excel, salesforce etc. It’s simple things like this that make it a great tool to work with.
Other features include real time tracking and analytics, automation, dynamic form signups, image library, surveys and polls, coupons, donations and social media (just to name a few). The list is pretty much endless and you can try it all for free for 60 days – you don’t even need to enter any credit card information!
Pros & Cons
- Affordable pricing
- Easy to use
- Plenty of support
- Built in templates
- Easy integration
- Limited automation capability
- Can be glitchy
#2: SendInBlue (Best Budget Email Marketing Service)
SendInBlue provide powerful marketing tools for those with a smaller budget. They also offer a limited, but free plan too. When they first launched, SendInBlue focused on transaction based emails. Since then they have expanded into email and SMS campaigns. Their plans are based on how many emails are sent as opposed to number of contacts, making them slightly more unique.
Cost: Free, £15 per month, £23 per month, £39 per month
SendInBlue have 4 main pricing plans ranging from free to £39 per month. They also have an Enterprise plan but this is tailored on an individual basis so doesn’t have a set price. For this reason I’m going to exclude it from my review. As I said earlier, these guys base their plans on amount of emails sent. On the free plan you can send up to 300 emails per day which I think is very generous! The premium plan goes up to 120,000 emails per day.
There’s no daily sending limit on the basic plan, and even the free plan includes A/B testing (like I said, generous!). If you want the SendInBlue logo to be removed from your emails you’re going to have to pay £23 per month. To be honest, if you pay annually, you’re much better off as the plans become even cheaper.
SendInBlue’s features are both professional and useful. They offer tools like live chat for your website, as well as SMS and email marketing. You can run segmentation tools in order to target specific audiences. What’s more, you can automate your marketing and segmentation in order to save yourself time and effort.
Their API is very intuitive, allowing you to integrate with many tools and products. They have a large selection of plugins that work with most popular systems like WordPress, Magento, and SalesForce. SendInBlue is not just an email marketing tool; you can use it to analyse your customers, how they read emails, see what they click on, and generate real-time reports.
Pros & Cons
- Generous free plan available
- Plenty of integration and API options
- Affordable pricing for a range of users
- Automation tools
- A/B testing
- Limited number of templates
- Can be confusing to setup
#3: Drip (Best Automated Email Marketing Service)
Drip sets the market apart by offering intelligent automation tools for eCommerce users, bloggers, and many more. Their wide range of tools makes email marketing easy and a pleasure to use. Drip’s integration with other platforms like WordPress is completely seamless, even if you’ve never used it before.
Cost: $49 per month, $122 per month, varies
Before jumping into Drip, you can request a demo prior to making your decision. If you’re still not sure, you can sign up to a free plan which allows up to 100 subscribers. Following this, their basic plan is a little on the pricey side starting at $49 per month. This will get you 2,500 subscribers, unlimited emails, and 24/7 support (including live chat). To double your subscribers, you’ll be paying more than double at $122 per month.
Unfortunately their plans don’t appear to state which features are available, aside from the Pro plan offering all of their features. Drip’s ‘Forever’ plan is free for life, but like I mentioned this only covers 100 subscribers. You can sign up to a free trial of either the Basic or Pro plan for up to 2 weeks. If you take out a plan and change your mind, there’s a 30-day refund policy.
If you sell a lot of products but want to understand your customers more, Drip is a solid choice. Understanding conversion rates and how to convert customers can be challenging. Drip focuses on customer intent, behaviour, and plenty of analytics and tracking metrics. As I mentioned earlier, their integration is brilliant with WordPress, Facebook, and plenty of other platforms.
Personalisation is another big feature that Drip offers. It can be quite difficult for businesses to stand out when it comes to email marketing. Drip allows you to customise experiences from email inboxes to Instagram. Their segmentation tools will give you a better understanding of your customers and allow you to personalise their experiences as well as automate the whole process.
Pros & Cons
- Outstanding automation tools
- Deep segmentation features
- Personalised experience for customers
- Allows for greater understanding of customer behaviour
- Expensive compared to other competitors
- Not suitable for all businesses (mainly bloggers, eCommerce and digital)
#4: ConvertKit (Best User Friendly Email Marketing Service)
ConvertKit is a powerful email marketing tool whilst being incredibly easy to use at the same time. It’s target market focuses mainly around authors, bloggers, and marketers. They offer plenty of useful features, but most of them are aimed at creators and bloggers so bare this in mind before purchasing a plan with them.
Cost: $29 per month, $49 per month, $79 per month, varies
Before subscribing to ConvertKit you can try out one of their demos here. All of their plans come with a free 14-day trial, so you can see which plans suits you best before committing to a longer term. If you pay monthly you will be paying a slightly higher cost than if you were to pay annually. Their annual plans come with 12 for the price of 10, so if you’re happy to pay this way, it’s much more affordable.
Regardless of which plan you choose, you’ll unlock access to all the same features. The only difference being the number of subscribers you can have on your account. If you choose the Bigger List option, you’ll get free concierge migration. Aside from that, all the features are the same which is actually really refreshing to see (and simple).
Their features come in all shapes and sizes, starting with simple sign up forms and landing pages. You can design your own templates or use the ones that ConvertKit provide. They estimate that you can build a landing page in just 10 minutes using their unique tools.
Their automation tools allow you to build custom paths to connect events, actions and conditions. Automation can be a bit tricky, but ConvertKit are true to their word and make the whole thing really simple. You can time your automation so that it targets the right subscribers at the right time.
On top of all this, ConvertKit provide helpful support at your fingertips. There’s plenty of help around as well as a Slack community, live training and weekly workshops. If you’re using a CMS like WordPress, PrestaShop, or many others, you can easily integrate ConvertKit. You can then watch your subscribers increase, analyse segments, and understand how your audience works.
Pros & Cons
- Very simple to use and understand
- Easy integration with WordPress
- Automation tools that are easy to setup
- Support and helpful community
- May not be suitable for every business
- Sign up annually for cheaper pricing
#5: MailJet (Best Priced Email Marketing Service)
MailJet is well known for being one of the cheapest email marketing services in the market. They offer an all-in-one markinet solution with everything you need including automation, SMS, and newsletters. Their drag and drop builder is incredibly powerful once you get used to it, allowing you to create beautiful creations in a matter of minutes.
Cost: Free, £6.26 per month, £14.36 per month, varies
MailJet’s pricing plans are a little complicated as their based on how many emails you intend to send each month. If paid annually, their basic plan starts from £6.26 for 30,000 emails per month, premium from £14.36 per month, and enterprise which can be customised. For more emails per month the prices are as follows:
60,000: £13.46 (Basic), £23.36 (Premium) 150,000: £40.46 (Basic), £59.36 (Premium) 450,000: £89.96 (Basic), £139.46 (Premium) 900,000: £188.06 (Basic), £248.36 (Premium).
They offer a free forever plan too, allowing you to send 6,000 emails per month and 200 emails per day. You’ll be entitiled to unlimited contacts, APIs, SMTP Relay, Webhooks, advanced email editor, and advanced statistics. When you consider the competition, that’s very generous, and their plans are incredibly affordable.
The basic plan includes all the free features as well as online customer support, no MailJet logo, and a dedicated IP. If you’re looking for even more features, the premium plan includes all of the basic ones as well as A/B testing, segmentation, marketing automation, multi-user collaboration and phone/slack support.
MailJet are one of the few email marketing services where I’ve genuinely been excited about their features. They offer plenty of features that match their rivals, but also offer some unique tools that I’ve not seen elsewhere (or haven’t seen much of).
One of my favourite features is their collaboration tool. You can invite your own team members and specify roles and permissions for them. This allows you to control what they can access and manage, creating an entire team structure for you to work from. You can separate which features your team can work on where your team can write each other messages and comments without undoing any work.
They also provide plenty of similar features to other email marketing services. These cover the basics like segmentation, automation, analytics and personalisation. They have a wide range of templates too that you can customise for your audience. Their SMS messaging gives customers that extra personal touch too, using it at the right time and place, you can grow your audience beyond what you may have thought.
Pros & Cons
- An extensive range of affordable pricing plans
- Team collaboration tools
- SMS API
- A/B Testing
- SMS marketing requires an addon to your plan
- Advanced features only included on premium plan