Affiliate Marketing Statistics

Affiliate Marketing Statistics


The concept of affiliate marketing was first thought up by William J. Tobin in 1989. It’s a very popular method to make money from your website, to drive sales, and ultimately to generate more revenue.

Affiliate marketing has made businesses millions and ordinary people millionaires

Bo Bennet

In around 1996, big companies had huge successes with their affiliate marketing schemes like Amazon Associates, LinkShare and BeFree.

HostGator was also one of the large companies to take affiliate marketing to its customers. This actually drove the change in the web hosting and web services industry to market their services through affiliate marketing.

Affiliate marketing is a positive way to increase cash flow, for both brands and affiliates. Brands essentially have someone else to advertise their products for a small commission, and affiliates get money for advertising them.

Let’s take a look at some interesting affiliate marketing statistics…

Facts & Statistics

  • Between 2017-2018 the search interest for “affiliate marketing” grew by 44%
  • Fashion is the most popular affiliate marketing sector with 18.7% of the total share
  • ShareASale holds the largest market share in terms of affiliate networks with 55.7%.
  • Rakuten’s LinkShare holds 40.64% of the network share, followed by eBay Network with 30.32%
  • The network that acquired ShareASale (Awin) earned over $700 million last year
  • In 2014, Rakuten paid $1 billion in cash for Ebates. Ebates quickly became the highest paid affiliate network
  • The most important factor when choosing an affiliate program is the relevance of the product or service to 18.15% of marketers
  • 15.97% of marketers rate the affiliate programs reputation as second most important
  • 3.2% of affiliate marketers earn over $150,000 per year
  • 48.36% of affiliate marketers make less than $20,000 per year
  • Instagram star, Jason Stone, made $7 million in retail sales through affiliate marketing in one year
  • 81% of brands rely on affiliate programs
  • The Bluehost affiliate partners received over $5 million in 2018 alone
  • Users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide in 2017
  • On average, the affiliate conversion rate is around 1%

Affiliate Marketing Worth

  • The global estimated worth of affiliate marketing is around $12 billion
  • The U.S. is leading the global affiliate market worth with $4.5 billion
  • In the U.K., the affiliate marketing worth is $1.7 billion, followed closely by Germany with $1.3 billion
  • The rest of the world accounts for $4 billion

Affiliate Marketing Spending

  • The compound annual growth rate (CAGR) of global affiliate marketing spending is around 27%
  • Between 2015-2020 it’s estimated the U.S. CAGR will be 10%
  • Between 2016-2017 the U.K. spending increased by 15.1%

Affiliate Marketing Usage

  • The biggest share of affiliate marketers are age 35-44 with 31.86%
  • Currently, there are 54.23% male and 42.97% female affiliates
  • AI and voice search are among the biggest affiliate marketing trends for 2019
  • U.K. sales grew by 9.2% in 2016-2017
  • 15% of the total digital media advertising revenue is attributed to affiliate marketing

Affiliate Marketing by Source

  • Paid traffic accounts for 20% of eCommerce sales in the U.S.
  • Search traffic tops the tables with 21%
  • Affiliate marketing accounts for 16%, alongside email marketing
  • 69.22% of affiliate marketer traffic comes from SEO
  • Only 34.28% of affiliate marketer traffic comes from pay per click advertising
  • More than 50% of affiliate-referred traffic comes from mobile devices
  • Organic visitors are 5.66 times more likely to convert than those driven by paid traffic


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